Promotion campaign for the Spring Collection 2012 of Swarovski Assignment

Promotion campaign for the Spring Collection 2012 of Swarovski - Assignment Example The report would involve several criteria to select promotional tools, and goal setting programmes performing the role of a sustainable marketing plan. The prime intention of conducting this report will emphasise on increasing the annual turnover of the company’s crystal business which recently was recorded to surpass its EUR 2 billion benchmark in the year 2010. In the year 2011, the company was recorded to earn revenue of EUR 2.22 billion from this particular business segment attaining around 10% growth. Notably, this segment can be regarded as the most competent one with further growth prospects which is aimed to attain a growth rate of 15% in the fiscal year of 2012. Hence, this particular objective can be attained with due significance to effective and aggressive promotions of Swarovski’s seasonal collections which is quite famous worldwide and tends to attract the fashion lovers from the elite groups all around the world. Swarovski’s target customers, speci fically for the campaign regarding their Spring Collection, are observed to be the young people of the society and the niche sector. It is due to the fact that most of the products under the latest collection are designed in a manner which is more attractive to the young generation and tends to satisfy their desires regarding fashionable accessories to a large extent. Moreover, the price and the features of the products are mostly preferred by the niche fashion lover people of the society who can be stated as the secondary targeted customer group for the Spring Collection 2012 of Swarovski. ... Hence, this particular objective can be attained with due significance to effective and aggressive promotions of Swarovski’s seasonal collections which is quite famous worldwide and tends to attract the fashion lovers from the elite groups all around the world. 2.0 Stakeholders Analysis 2.1. Customer Analysis Swarovski’s target customers, specifically for the campaign regarding their Spring Collection, are observed to be the young people of the society and the niche sector. It is due to the fact that most of the products under the latest collection are designed in a manner which is more attractive to the young generation and tends to satisfy their desires regarding fashionable accessories to a large extent. Moreover, the price and the features of the products are mostly preferred by the niche fashion lover people of the society who can be stated as the secondary targeted customer group for the Spring Collection 2012 of Swarovski. Furthermore, Swarovski also targets the teenage group as its target customer group offering a versatile blend of designs and colours in the crystal products (Swarovski, 2012). It is in this regards, that the promotional campaign will be planned taking into concern the preferences of the young generation as the majority proportion of the targeted customers of Swarovski tend to belong from this market segment. The campaign will thus fundamentally focus on the young customers of the urban areas between the age-group of 15 years (i.e. the teenage group) to the age group of 27 (i.e. the young generation). Moreover, as the product range tends to focus on the female section of the targeted population to a large extent, the promotional campaign will also be developed taking this certain fact

Intensive Lifestyle Modification for CAD Reversal Successfully Reduces Research Paper

Intensive Lifestyle Modification for CAD Reversal Successfully Reduces Circulating Levels of Metabolic Hormones Insulin and Leptin - Research Paper Example of the deaths reported from United States due to Coronary vascular disease is also 30 and this is reported maximum for the age groups above 65 (United States, 2006) Among various pathogenic factors, insulin resistance and visceral obesity are considered most significant. (Duvnjak and Duvnjak, 19- 24) . The observed metabolic abnormalities are due to insulin resistance in muscles and surrounding adipose tissue along with the adverse impact on tissue by compensatory hyperinsulinaemia, which is insulin sensitive (Duvnjak and Duvnjak, 19- 24). In addition, abdominal adiposity is also considered a high risk for cardio vascular diseases (CVD). Also, the increasing obesity is found to decrease adiponectin that has important cardiometabolic actions (Bray et al, 30-40). Significant breakthroughs have also been achieved in understanding the key initiators for coronary artery disease. The initiation and progression of atherosclerosis has been found to be associated with leptin. Studies have also shown that plasma leptin concentration has direct relation to the incidence of coronory artery disease and thus could be used as a risk indicator for the developm ent of the disease (Dubey et al, 124 - 128). . It is clear that the role played by obesity in the cardiometabolic risk is very vital for the development of treatment strategies for the patients with a high risk for cardio vascular diseases (CVD).A critical role played by adipocytokines between insulin resistance and cardiovascular disease has been established. It is also anticipated that effective interventions to improve the functions of endothelial or adipose tissues could significantly reduce the occurrence of cardiovascular events in the obese individuals with metabolic syndrome (Hamdy, 231 - 241). One of the effective ways to treat the people with high cardiovascular risk is through the various lifestyle modifications like restricted calorie intake and increased physical activity (Hamdy, 231-241). The impact of